Using Generic, One-Size-Fits-All Email Templates
Many B2B companies fall into the trap of using generic email templates that fail to resonate with their audience. These templated emails lack personalisation and do not consider the unique interests, needs, and pain points of different segments of the audience.
ORTUS Solution: We craft personalised emails that speak directly to each segment of your audience. By leveraging data and insights about your target market, we ensure that every email feels relevant and valuable to its recipients, significantly increasing engagement and conversion rates.
Bombarding Prospects' Inboxes
Another mistake is overwhelming prospects with too many emails, which can lead to annoyance, disengagement, and increased unsubscribe rates. Sending emails too frequently without considering the recipient's interest or engagement level can harm your brand's reputation and customer relationships.
ORTUS Solution: We employ a strategic approach to email frequency, carefully timing our communications to ensure they are anticipated and welcomed by the recipients. Our focus is on quality over quantity, ensuring each email adds value and strengthens the relationship with your audience
Lack Of Role Clarity Between Marketing And Sales
When marketing and sales departments lack clear role distinctions, it can lead to inefficiencies, diluted efforts, and missed opportunities for growth. This lack of clarity often results in overlapping responsibilities, misaligned goals, and a fragmented approach to customer engagement and lead generation.
ORTUS Solution: We act as your dedicated lead generation partner, filling the gap in your team's expertise or bandwidth. With a sole focus on identifying, nurturing, and delivering qualified leads, we enable your sales and marketing teams to concentrate on their core functions.
Lack Of Consistent Lead Flow
It's a common hurdle that can make your sales pipeline feel like a rollercoaster, leading to revenue that's just as unpredictable. The key to sustainable business growth is a reliable stream of new leads, something many B2B businesses struggle to maintain.
ORTUS Solution: Once we have found and warmed up leads for you, making sure they're genuinely interested and ready for the next step, we hand them over to you. You'll be picking up a conversation with leads who are already informed, engaged, and much closer to making a decision. We do the heavy lifting of warming them up, and you get to focus on what you do best—sealing the deal on the sales call.
Over Reliance On Referrals And Word Of Mouth
Many B2B companies find themselves trapped in a cycle of dependency on referrals and word-of-mouth marketing, leading to an unpredictable sales pipeline. While these methods have their merits, solely relying on them can result in feast-or-famine cycles that hinder consistent growth and scalability.
ORTUS Solution: We address the unpredicted ability by employing our custom tech stack for improved email deliverability and adopting a value-based approach to enhance engagement. Our targeted campaigns broaden your lead sources, ensuring a steady, qualified influx for a more predictable pipeline.
A 30-minute call to understand your business objectives and challenges. We assess if we’re a mutual fit and ensure our services align with your needs.
Assess mutual fit
Understand high-level business objectives
We dive deeper into your goals and current marketing efforts to craft a clear pathway toward your desired future.
Business analysis
Define KPIs and align short- and long-term goals
We develop your tailored campaign strategy, set up the necessary technical infrastructure, and validate the approach to ensure alignment with your brand voice before launching.
Audience segmentation
Technical setup for targeted outreach
Final validation and brand alignment
We launch the campaign and continuously monitor its performance, making real-time adjustments to maximise engagement and conversions.
Launch, monitor, and optimise
Transparent reporting on performance
Once optimised, qualified leads are handed over to your sales team, complete with valuable insights. Clients typically start seeing results between weeks 4-7.
Hand over qualified leads
Results visible from week 4-7
Ongoing support and refinement
Hi, I'm Hugo.
I come from a rich marketing background, having worked with household brands such as Natwest, Lexus Cars, and Travelodge. Over three years ago, I decided to channel this experience into launching ORTUS STUDIO.
Our mission at ORTUS is simple yet ambitious: to redefine the way businesses approach email marketing. We believe in the immense potential of reaching millions of inboxes, but the real magic lies in crafting messages that are not just seen but acted upon eliciting responses. This focus on creating impactful, engaging email content is what drives us every day.
Our goal? To transform your email campaigns into a robust engine for business growth, ensuring that each message we send on your behalf opens doors to new opportunities and meetings.
Thank you for taking the time to explore what we offer. Together, let's make every email count.
1. What services does ORTUS offer?
We specialise in offering tailored email marketing solutions designed to increase lead generation and booking of sales-qualified meetings for B2B clients.
Our services include strategy development, content creation, campaign launch and management, performance monitoring, and optimisation, all tailored to meet your business's unique needs and goals.
2. How does the performance-based pricing model work?
Our performance-based pricing model ensures that you only pay for tangible results. Specifically, we charge based on the number of sales-qualified meetings successfully booked through our email campaigns.
We believe this model helps us align our goals with yours, as we are incentivised to deliver leads that are ready to engage with your sales team.
3. Can ORTUS work with businesses in any industry?
Yes, but we specifically excel with B2B businesses. Our strategy sessions are key to tailoring our email campaigns to your unique industry and customer needs.
If you're in the B2B sector with a physical productor service, we believe we're uniquely equipped to help your business grow through targeted email marketing.
4. How does ORTUS ensure our brand voice is accurately represented in email campaigns?
Our process begins with a comprehensive strategy session to understand your brand's voice, values, and messaging. We then craft personalised email content that reflects your brand identity and resonates with your target audience.
Before we even launch, we go back over what’s been created with you. This is your opportunity to evaluate if we have hit the right tone.
Throughout the campaign, we also maintain open lines of communication for feedback, ensuring that every piece of content aligns with your brand standards.
5. What makes ORTUS different from other email marketing agencies?
This is always a funny question to answer, (trying our best not to sound like everyone else.)
But when we truly distil down what distinguishes us, it's our open, transparent communication, performance-based pricing, and value-driven marketing strategy.
Unlike typical email marketing agencies, we don't just send emails; we aim to craft compelling narratives around your brand, delivering content that truly resonates and adds value to your audience's inbox.
Our customised, data-informed approach is designed not only to capture attention but also to foster genuine engagement, positioning you as a solutions provider rather than just another seller.
6. How does it take to see results?
While the timeframe for seeing tangible results can vary, most clients begin to observe an increase in engagement and lead generation within the first few months of launch. This timeline can be influenced by several factors, including the complexity of your industry's sales cycle.
Our approach is hands-on from the start: we will diligently monitor, analyse, and optimise campaigns to ensure we're making steady progress towards your goals. It's in our mutual interest to see quick results; however, we want to set realistic expectations.
Typically, the 6-8 week mark post our initial discovery call is a reasonable period to start seeing the impact of our efforts. This balance means we can strive for efficiency without compromising the quality and strategic depth of our campaigns.